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Bulletproof Dental Practice Podcast Episode 152
Hosts: Dr. Craig Spodak & Dr. Peter Boulden
Guest: Nathan French
Key Takeaways
● Introduction
● Nathan’s Start in Marketing
● Marketing in Dentistry
○ Storytelling
○ You Are the Guide, the Patient is the Hero
○ Survive and Thrive Filter
● Videography
○ Video is the Best Way to Capture People’s Attention
○ Best Way to Remarket & Establish Multiple Touch Points with Audience
○ Opens Doors to Alternative Marketing Strategies
○ Authenticity and Your Phone as a Production Studio
○ YouTube Ads
● Advertising and Brand Awareness
● Getting Comfortable with Yourself in Videos
○ Think of Yourself as Serving Others
○ Write 3 Talking Points Prior to Recording
○ Get to the Point
● Testimonials
References
Nathan@AttentionDriven.com
Tweetable
We are built to relay stories
Don’t let production be an impediment
Attention is the currency
If you speak from your heart, people will hear you with their heart as well
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