Today’s guest is author Dan Good. He is a longtime journalist and book ghostwriter. His biography of baseball star Ken Caminiti was published by Abrams Press in May and has been nominated for a Casey Award as one of the year's best baseball books.

He has worked with thought leaders and CEOs to ghostwrite more than a dozen books. His book ghostwriting projects have involved politics, leadership, tech, ethics, and disability inclusion.

Prior to book writing and ghostwriting, Dan was a news editor and reporter at outlets like the New York Daily News, New York Post, ABC News and NBC News.

In this episode:

• Why writing is book is a great way for an athlete to build their athlete brand
• Dan’s experience writing sports book
• How long it takes to write a book
• How much it costs to pay a ghostwriter to write a book
• Why journaling can help athletes write a successful book
• The importance of creating a game plan for what the book will be about deciding on who is the intended audience
• Dan defines what a “hook of a book” is and why it is important for selling the book
• How value of writing a book goes beyond the profit from traditional book sales, including credibility and speaking engagements
• The process of getting a book published
• How to sell the book and why having a strong athlete brand and marketing platforms will help you get a publisher for your book
• The impact of Amazon on book sales
• The opportunities that come with self publishing
• How to get paid for writing a book
• How your book could cement you as an expert and make you newsworthy

Show links:

Pliable Athlete Branding

https://www.pliablemarketing.com/athlete

Pliable athlete Alyssa Bourque: https://pliablemarketing.com/news/f/athlete-profile-alyssa-bourque-university-of-vermont?blogcategory=Athlete+profiles

Dan Good’s Substack Website

https://dangoodstuff.substack.com/

Connect with Dan Good

Twitter: @DGood73

Email: DGood73@gmail.com