How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

StrategyCast

02-07-2024 • 39 minutos

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth!

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==Let's Break It Down==

  • 05:56 Bank focuses on storytelling to engage customers.
  • 07:10 Refocused content strategy, rebranded to FNBO in 2019.
  • 11:47 Spotted Pentax, made a successful business deal.
  • 16:21 Using storytelling to create emotional brand connection.
  • 17:33 Showcase small business customers' stories for impact.
  • 24:15 Expanding relationship with Sprout Social Advocacy program.
  • 25:33 Evaluating consumer trends and tailoring experiences with AI.
  • 29:41 Creating diverse content based on popular searches.
  • 33:16 AI usage must align with brand voice.
  • 37:32 TikTok content evolving; team recreates trends.


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