StrategyCast

Lori Jones from Avocet Communications

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.

For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

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Episodios

How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics
Hace 3 días
How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics
Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:55 Relevance of engineering in marketing and agencies.08:57 Marketing principles integrate into tech communication and culture.13:33 Impact of communication on brand unity and success.17:29 Sharing and external validation of creative work.19:17 Consistency and routine are key for creativity.27:50 Embrace everyday awareness, find inspiration, and respond.35:25 Educating about marketing and visual representation.39:11 Customer centricity is vital for all departments.43:57 Emphasize customer needs and meaningful innovation process.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell
09-04-2024
Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell
Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==09:41 Marketers drive business strategy with customer insights.13:25 Overconfidence in lack of competition leads to apathy.15:07 Food marketed as weight loss, not health.20:22 Emphasizing the need for structure in communication.21:09 Strategists tend to ask probing questions.25:08 Navigating brand awareness and data-driven decisions.31:00 Authenticity and ethics are crucial in branding.34:38 Therapy, meditation, somatic healing for personal growth.35:26 CEOs need to embrace feedback for success.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel
02-04-2024
Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel
Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:36 Understand product launch purpose, engage with team.08:15 Collaborative approach to aligning priorities and strategies.12:55 Exec sponsor led internal alignment and marketing exercise.17:06 Consider pros and cons, provide multiple options.19:56 Seeking strategic partners, marketplace analysis, talent acquisition.23:00 Struggle to balance customer targeting and diversity.26:50 Intel partners with OEMs, local vendors for data-driven market analysis.28:20 Partnered to test market; studied audience.33:20 Open dialogue and agility key in marketing.35:34 Relying on AI for agile content creation.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute
26-03-2024
Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute
Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:29 AI will handle marketing tasks with ease.09:37 AI replacing jobs, new jobs created. Digital's impact.13:22 AI offers quick fixes, but human touch prevails.16:59 AI language models like ChatGPT have improved dramatically.20:04 Difficulty grasping context and human emotion in AI.24:12 Human assets essential for interpreting and responding.27:42 Innovation, creativity, and AI in marketing strategy.29:00 AI content generation must align with brand.33:27 Client-focused agency emphasizes empathy and emotional intelligence.37:07 Human wisdom essential for adapting and anticipating.40:14 Agency's competitive analysis reduces data input time.42:33 Wisdom trumps data analysis in AI evolution.45:15 AI's evolution sparks creative possibilities for writers.49:59 Impressive updates on ChatGPT, Claude 3.54:43 Team members fantastic, expertise in evolving topic.55:39 Marketing AI Conference, MAICON, emphasizes intelligence and humanity.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams
19-03-2024
Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams
Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:30 AI: regulations, uncertainty, need for proactive management.09:32 Taylor Swift, Travis Kelce targeted in fraud.11:51 Importance of crisis plan in risk assessment.16:05 Key aspects of risk assessment and crisis planning.20:20 Ensure secrecy in negotiations through strategic communication.22:31 Crisis communication plan is vital for businesses.24:55 Unethical uses of AI and advanced monitoring.29:20 Prioritize content creation and data analytics insights.33:41 Personalized services require transparent customer provisions. Unmasking the black box of AI.34:58 Valuable insights on black box scenario in business.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
How to Build a Cult-Like Customer Base with Micaela Shaw
12-03-2024
How to Build a Cult-Like Customer Base with Micaela Shaw
Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens!We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to cookie-cutter strategies and hello to personalized communication that engages and converts!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:07 Marketing and product alignment crucial for success.09:17 Use the "why" exercise to find motivation.11:58 Consistent customer interviews and surveys drive project success.13:41 Prioritize ideal customers, seek diverse feedback venues.18:29 Creativity and data inform effective marketing strategy.22:20 Organic search and content marketing are powerful.24:53 Challenges in targeted marketing and broader strategies.27:07 Brand guidelines should adapt to changing culture.31:16 AI tutor for kids, future of education.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics
05-03-2024
How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics
Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:45 The predictable pipeline process (5 components).07:13 Brands fail without vital research for success.11:08 CEO and team input critical for branding quality.16:06 Outsourced CMO fails to focus on outcome.18:55 Messaging pillars are key for company's value prop.20:22 Research tool evaluates point of parity/differentiation.24:43 Brand strategy based on first principles, emotion sells.26:56 Thought leadership examples and failure points in brand strategy.32:00 Building brand strategy with limited resources and demand.34:58 Key to demand gen success.37:37 Deployed tsunami, refining market strategy for impact.41:03 Happy Returns offers easy retail return solutions.44:23 Importance of aligning marketing with revenue trifecta.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners
27-02-2024
How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners
Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks?And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==07:52 Navigating experiments and defining success for CFOs.10:30 Using data to make strategic decisions effectively.18:12 ABL Growth Partners holds a unique perspective.21:17 CFO logic challenged, infomercials took Beachbody to success.26:49 Data capture is essential in new experiments.31:44 Maintain focus by building reporting drumbeat.39:46 Welcoming challenges and learning from public experiments.43:56 Company shifted to middle market, saw success.45:16 Research essential for business success.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Breakthrough Strategies for Business Growth with Marc Emmer
20-02-2024
Breakthrough Strategies for Business Growth with Marc Emmer
Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:18 Successful planning requires thoughtful market analysis.08:59 Private companies should segment markets for success.12:41 Market research is always imprecise, but tools are available.13:28 Data mining can yield valuable, imperfect information.19:42 AI is evolutionary, offering accessible tools. Future AI creates custom experiences in real-time.23:15 AI enables unique choices profitable to providers.26:53 Mobility, AI, and vertical integration transform economy.29:39 Customers are more discerning, be targeted in messaging.32:01 Improved collaboration is essential for sales and marketing success.34:33 Sales and marketing must be involved in strategy.38:43 Companies reaching growth limits require strategic planning.41:35 Strategy and marketing intersect in corporate decisions.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Defining Your Brand’s DNA with Visionary Leader Maria Trysla
13-02-2024
Defining Your Brand’s DNA with Visionary Leader Maria Trysla
Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positioning, navigating market shifts, and creating a customer-focused business strategy. Join us for a lively, inspirational, and educational conversation that will elevate your marketing game!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:40: Positioning defines company's focus for success.08:09: Brand is more than a logo and business strategy is key.11:13: C-suite and key players align for DNA.15:52: Evaluate, validate, analyze, strategize for brand success.18:48: Improving customer understanding for better overall performance.21:01: Engaging conversation aims to challenge perspectives.31:42: Marketing brings customer understanding, qualitative market research.35:45: Emphasize bold expression, involve CEO, break the mold.39:11: Inclusive approach, easy shift, tight execution crucial.43:44: Identify gaps, supplement, seek outside perspectives, network.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!