Conversations Vs. Sales (Podcasts Are Not Just Content)

Podcast Business Coach with Toby Goodman

25-10-2022 • 3 minutos

Today - Conversations Vs Sales Podcasts are not just content. If you’re in the business of selling your expertise, it’s likely that each customer is worth a considerable amount to you.

Especially when you take into account lifetime value and referrals.

You’re probably used to having sales conversations.

Now… getting to sales conversations is one thing.

But having sales conversations that actually convert is entirely another.  I had plenty of the former before the later came.

Narrow Podcasting is a book all about using a podcast to grow your business.

More specifically its a book about how to create moments that lead to more high quality sales conversations.

The mechanism is a podcast.

One thing is for sure. More good conversations with the right people lead to more sales conversations.

‘Give podcasts to great people’ is my version of, ‘Sell shovels to gold diggers’.

If you’re not familiar… The old adage about shovels and gold tells us that when we recognize a gold rush is happening, we shouldn’t try to be the next person to mine for gold, because we’ll probably fail.

While everyone else is digging for gold it’s better to be the person selling the shovel. You can use your podcast as a shovel to give to your guests. Do a good job and they will use the podcast they have been on (your podcast) to open doors for themselves.

And as a delightful side-effect - it’ll open doors for you too.

Look, maybe you have concerns about interview skills, tech, confidence or not having enough time.

A quality shovel, podcast, with your name on it is what the profitable pod method course is focussed on.

Along with addressing those common concerns it helps you identify -

1. Who you should be speaking with on your podcast,

2. How to invite them on your podcast

3. What to ask them in your interview

4. Exactly what to do once the podcast has gone live.

5. How to avoid giving your guests the one-night stand feeling and keep your relationships alive

I’ve created a Quiz to help you discover the #1 roadblock holding you back.

In just 60 seconds you’ll crack the code behind a show that grows your business without paid ads, sponsors or thousands of listeners.

Ready to start a podcast that makes fame and audience size irrelevant?