I love that a properly set up podcast enables anyone to put out content on their own terms.
But just like publishing on any public platform with a view to sharing our content - we might receive feedback of all types.
When it comes to interviewing people on your podcast then, it’s worth taking a moment to decide what position you want to take as an interviewer.
Here are a few thoughts on how you might approach an interview and some pros and cons.
1. The Enthusiastic Interviewer
This kind of guest interview can be magic but it comes with risks. When you’re fully onboard with who your guest is and what they are doing they can really open up and help you create really great content.
But… If you know too much you could be at risk of alienating the listener and even coming across as a sycophant!
So be aware and keep a stock of signpost questions up your sleeve to help listeners stay engaged. For example.
Just because I understand what podcast hosting it doesn’t mean I wouldn’t ask someone like Todd Cochrane from the hosting and podcast tools company Blubrry - to help me serve my listeners with a question like… “For those listening who aren’t sure why they need safe podcast hosting, how would you explain the difference”?
2. The Cynical Interviewer
A fairly aggressive investigative journalist approach has the potential to get a juicy interview that’s highly listenable and could even make the headlines. But… It can create friction.
You just have to ask yourself… Is it the kind of friction you need? or… Are you just setting yourself upper the trolls and a load of unhelpful noise?
3. The Passive Interviewer
Be like a journalist. Take a balanced view… Be detached and ask questions that represent everyone’s viewpoints. For example - Why do you love podcasts? Followed by… What would you say to those people who don’t think podcasts are worth listening to?
You will get a balanced interview this way but it has the danger of being a little dry and the worst-case scenario is that it turns into the same cut-and-paste interview your guest has given hundreds if not, thousands of times before.
Here’s the good news. If you set it up properly. It’s your podcast. You get to decide what you say, how you say it, and to who you say it. You don’t need any blue check box to validate you!
I’ve created a Quiz to help you discover the #1 roadblock holding you back.In just 60 seconds you’ll crack the code behind a show that grows your business without paid ads, sponsors or thousands of listeners.
Ready to start a podcast that makes fame and audience size irrelevant?
TAKE THE PROFITABLE PODCAST QUIZ >>>
Whenever You’re Ready Here Are Five Ways I Can Help Your Business Grow Using Your Podcast
2. Read my best-selling book ‘Narrow Podcasting’
3. Join the waitlist for the ‘Profitable-Pod Method’ Online Course
4. Enjoy seamless Podcast Production powered by my global team
About The Show
Podcast Business Coach tells you exactly what you need to know to grow your business with your podcast.
Hosted by me, Toby Goodman - Best-Selling Author of Narrow Podcasting, and Creator of The Profitable Pod Method.
These tips and musings are powered by Podcast Network Solutions Production and Blubrry Podcast Hosting
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