The Dark Side of Strategic Podcasting

Podcast Business Coach with Toby Goodman

13-09-2022 • 3 minutos

Today, The Dark Side of Strategic Podcasting

If you’re using podcasting to grow your business I’m all about it.

That’s not a throwaway comment, I invested a significant amount of time and money writing a book about it.

But one thing I’ve noticed recently are invitations to other podcasts that leave a funny taste in my mouth.

Let me explain.

There are so many things that can be systemized in podcasting. Scheduling episodes to release on certain days, emails out to your audience. Blubrry even has a closed caption function where listeners can read along, for superior accessibility.

Tech is wonderful.

But sometimes it can work against us.

Recently I was invited to someone’s podcast. I asked for more info and was immediately sent a link to a page.

All good so far.

I frequently use a calendar link that does the time zone calculations so guests I’ve invited onto my podcast called ‘Moving Conversations’ can schedule in.

But on the page I was sent I was asked around 15 questions that essentially turned out to be some sort of contract.

Loads of yes/no checkboxes.

For example…

By being on this podcast, do you agree to promote it to your followers on linked in?

Will you provide us will an affiliate link for any products you mention?

Will you like and share all social media posts relating to your episode?

And on and on and on.

It left me feeling like this person had zero interest in me and was looking to use me to create free content and then get access to my network.

There was nothing in any communication about why they wanted me to speak, and what it was about me that made them want me on their podcast.

The final nail in the coffin was when the form popped up asking me to provide 3 questions for them to ask me!

So… I was left feeling like I’d been given an unpaid assignment for a lazy business owner who was trying to systemize a human relationship.

One of the big reasons I and many of my clients enjoy using Blubrry’s slate of tech tools is that you can pick up a phone and call a person to get support. A perfect example of an ecosystem that uses the best parts of tech and direct human communication.

So how will you use tech so you can show up in person where and when you need to?

I've created a Quiz to help you discover the #1 roadblock holding you back.

In just 60 seconds you’ll crack the code behind a show that grows your business without paid ads, sponsors or thousands of listeners.

Ready to start a podcast that makes fame and audience size irrelevant?

TAKE THE PROFITABLE PODCAST QUIZ >>>

Whenever You’re Ready Here Are Five Ways I Can Help Your Business Grow Using Your Podcast

1. Get your FREE ‘Ultimate Profitable Pod Checklist’

2. Read ‘Narrow Podcasting’

3. Implement with the ‘Profitable-Pod Method’ Online Course

4. Enjoy seamless Podcast Production powered by my global team

5. Work with me 1:1

About The Show

Podcast Business Coach tells you exactly what you need to know to

grow your business with your podcast.

Hosted by me, Toby Goodman - CEO of Production Company Podcast Network Solutions, Author of Narrow Podcasting, and Creator of The Profitable Pod Method.

These tips and musings can also be found on Blubrry's Podcast Insider Show.

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