Today - Podcast content problems through the lens of Elton John.

When a VIP podcasting client flew from the USA into London telling me she wanted to see Elton John, I knew I needed to get a few tickets, especially when I discovered he was playing just up the road from my home.

But honestly… I was concerned.

Elton isn’t someone I’d paid too much attention to in the last 25 years and the videos of him playing during lockdown suggested he might be past his best.

But cut to the night of the show - I was blown away.

The show was amazing. I had the best time.

He sang well, but what was most impressive were the production values.

An ace band with arrangements sensitively supporting his vocal limitations, coupled with a production crew who made his old songs sound fresh.

Unlike the stay-at-home restrictions of covid… this was a real team effort.

Looking around the place - 10s of thousands of people were clearly feeling the same as me.

What’s all this got to do with podcasting?

Well - I get that you might sometimes have concerns about generating new content but I’ve come to learn, that it’s ok to repeat your ideas.

I may have discovered Elton John many decades ago, but I was genuinely enthused to hear songs I was familier with, being performed with a slightly different approach.

The environment I was in was new.

His tempo and tone changed.

The truth is, IT’S IMPOSSIBLE TO SING THE SAME SONG EXACTLY THE SAME MORE THAN ONCE.

Side note - In an episode entitled Parapraxis of Malcolm Gladwell’s Revisionist History podcast, he shares a story about how Elvis only ever sang Are You Lonesome Tonight correctly… once!

Back in London, Elton reinforced my belief that these songs were well crafted and I was happy to hear them in a new context.

Great artists learn that playing the hits is a great way to create a long and prosperous career and I’m pretty sure podcasters could learn a thing or two from that.

This isn’t about me convincing you to like Elton John.

This is about me letting you know that if you have a position as a podcaster, don’t worry about running out of ideas. Listeners come and go and may not have heard your early stuff.

You have a responsibility to your listener and yourself to be able to convey your message in a number of different ways.

You probably don’t need more ideas… just more ways to connect your ideas.

—

I’ve created a Quiz to help you discover the #1 roadblock holding you back.

In just 60 seconds you’ll crack the code behind a show that grows your business without paid ads, sponsors or thousands of listeners.

Ready to start a podcast that makes fame and audience size irrelevant?

TAKE THE PROFITABLE PODCAST QUIZ >>>

Whenever You’re Ready Here Are Five Ways I Can Help Your Business Grow Using Your Podcast

1. Get your FREE‘Ultimate Profitable Pod Checklist’

2.Read my best selling book ‘Narrow Podcasting’

3. Implement with the‘Profitable-Pod Method’ Online Course

4. Enjoyseamless Podcast Production powered by my global team

5.Work with me 1:1

About The Show

Podcast Business Coach tells you exactly what you need to know to grow your business with your podcast. Hosted by me, Toby Goodman, Best Selling Author of Narrow Podcasting, and Creator of The Profitable Pod Method.

Produced in partnership with Podcast Network Solutions, these tips and musings can also be found on Blubrry's Podcast Insider Show.