Have Podcasts Had Their Day?

Podcast Business Coach with Toby Goodman

18-10-2022 • 3 minutos

Depending on where you get your information, you might be thinking that podcasts have peaked.

But two things in the last few weeks happened in the UK that showed me that this podcasting thing hasn’t run its course.

And I wanted to share those with you today:

Number 1: On the 7th of October on his podcast, ‘Full Disclosure’ James O’Brien spoke with veteran broadcaster David Dimbleby about his career.

For context - Dimbleby has interviewed presidents and almost every British prime minister in modern history, he’s anchored ten general elections for the BBC and commentated on everything from President Nixon’s 1969 UK visit to Princess Diana’s funeral.

You get the idea.

They spoke about the frustrations of short-form media and the lack of depth in interviews.

So when O'Brien asked Dimbleby if there was any way back for the long-form political interview?

I was overjoyed to hear (ironically on the podcast) they both agreed… podcasts are a great antidote to short-form content.

Number 2:

A couple of days earlier on October 5th, 2022 something even more interesting happened.

UK Prime Minister (at the time of writing) is Liz Truss. She gave her first speech as the leader of the Conservative party, calling out her opponents, and I quote, “From broadcast to podcast, they peddle the same old answers.”

I’m not here to talk politics, but for a leader of a country to talk about podcasts in their first major speech tells me that podcasts do matter and provide a meaningful platform to create both short and long-form content that other media platforms have left behind and I’d argue can’t get close to.

Whatever side of the fence you’re on this was a remarkable moment for podcasts.

As podcasting grows they’ve had a fair share of bumps in the road. No doubt with many more to come, but I’m betting that the road for us as listeners and creators has only just begun.

The facts are - podcasting is part of the conversation. From kid’s TV shows to on social media, to political speeches….

It’s still a great time to be podcasting.

I’ve created a Quiz to help you discover the #1 roadblock holding you back.

In just 60 seconds you’ll crack the code behind a show that grows your business without paid ads, sponsors or thousands of listeners.

Ready to start a podcast that makes fame and audience size irrelevant?

TAKE THE PROFITABLE PODCAST QUIZ >>>

Whenever You’re Ready Here Are Five Ways I Can Help Your Business Grow Using Your Podcast

1. Take the Profitable Podcast Quiz and discover how smash through your podcasting roadblocks so you can have a podcast that grows your business.

2. Read my best-selling book ‘Narrow Podcasting’

3. Join the waitlist for ‘Profitable-Pod Method’ Online Course

4. Enjoy seamless Podcast Production powered by my global team

5. Work with me 1:1