Why Growing Businesses Need Podcasts

Podcast Business Coach with Toby Goodman

11-10-2022 • 3 minutos

Today…. Why would you need a podcast if you’re running a business that’s scaling fast?

As a decent business gains momentum, it’s going to grow organically.

Likely it’ll happen through recommendations and referrals.

That means paid marketing efforts aren’t needed quite as much, if at all. It’s The Dream.

So, if you’re in that position, you might wonder if you should stop the podcast you’ve got or bother starting with one.

The truth is, when a business scales fast, it still has challenges and is positioned properly; a podcast can help you in many ways.

Here are just 2.

1 - A rapidly growing business needs a cohesive team. And as you grow, you and the leadership team will likely have less time face to face to connect. A number of our national and international clients have discovered the value in creating a podcast to stay in touch, on a human level, with everyone in their organizations.

While we saw this strategy during Covid because of travel restrictions and isolation rules, podcasts have kept team members aligned with the organization’s mission. The result of that is… retention. And as you know, retention means a more valuable business with less churn and less time and money on recruitment.

2 - As your business scales, you will still need to recruit more team members. And there is nothing better than getting your message out in your industry by creating a podcast to show potential candidates the culture and feel you have created in your organization. This is a strategy that will attract the best talent in your industry.

So when it comes to podcasting for a growing business, you can add real value by continuing or starting a podcast.

I’ve created a Quiz to help you discover the #1 roadblock holding you back.

In just 60 seconds, you’ll crack the code behind a show that grows your business without paid ads, sponsors, or thousands of listeners.

Ready to start a podcast that makes fame and audience size irrelevant?

TAKE THE PROFITABLE PODCAST QUIZ >>>

Whenever You’re Ready, Here Are Five Ways I Can Help Your Business Grow Using Your Podcast

1. Take the Profitable Podcast Quiz and discover how to smash through your podcasting roadblocks so you can have a podcast that grows your business.

2. Read my best-selling book ‘Narrow Podcasting’

3. Join the waitlist for the ‘Profitable-Pod Method’ Online Course

4. Enjoy seamless Podcast Production powered by my global team

5. Work with me 1:1

About The Show

Podcast Business Coach tells you exactly what you need to know to grow your business with your podcast.

Hosted by me, Toby Goodman - Best-Selling Author of Narrow Podcasting and Creator of The Profitable Pod Method.

These tips and musings are powered by Podcast Network Solutions Production and Blubrry Podcast Hosting.

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