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In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.

Topics Discussed:

• Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
• Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
• Quality of content and engagement rates are more important than the size of the email list.
• Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.

Connect with Kendra Corman:

• LinkedIn

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