Send us a textKendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.Topics covered in today's conversation include:Going beyond likes and understanding social media as a marketing toolStrategies for consistent and effective social media content creationThe importance of calls-to-action in social media posts for list growthLeveraging Facebook personal profiles, business pages, and groups for email list buildingThe value of patience and consistency in social media marketingResources: Tracy's Masterclass: tracybeavers.com/masterclass (available until October 8, 2024) Connect with Tracy Beavers:LinkedInWebsiteFacebook GroupJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textKendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth.Highlights from today's episode include:The value of celebrating Q3 accomplishments, big and smallHow to adjust goals without feeling like you're admitting defeatStrategies for breaking down seemingly impossible targets into manageable tasksLeveraging AI as a tool for content creation and market researchThe growing importance of personalization in marketingTips for conducting a quick business audit to prepare for Q4Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textEpisode 238: AI-Generated Podcasts: The Future of Content Creation with Ian HarrisKendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business.Topics covered in today's conversation include:The value of using podcasts for marketingChallenges of consistently producing podcast contentHow AI can transform existing content into podcast scriptsThe importance of maintaining brand voice and personality in AI-generated contentOvercoming language and accent challenges in AI-generated podcastsMaking podcasting more cost-effective for smaller businessesConnect with Ian Harris:Pulse PodcastsJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.Key Takeaways:AI can make significant errors, from fabricating legal cases to misinterpreting historical images.While useful for idea generation and first drafts, AI requires human oversight and fact-checking.AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.Connect with Kendra Corman:LinkedInKendra Corman's WebsiteJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textKendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.Topics covered in today's conversation include:The importance of aligning marketing and sales strategiesHow to define and measure profitable return on investment (ROI) for marketing and salesThe concept of ROASS (Return on All Sales and Marketing Spend)Why marketing should be the "tip of the spear" in revenue generationThe "7x7" rule in marketing: reaching your audience seven times in seven different waysHow fractional C-suite roles can benefit small businessesThe challenges of marketing your own business, even as an expertResources:Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837Connect with Kyle Mealy:LinkedIn Website Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles. Highlights: AI-powered tools can assist with idea generation, email outlining, and writing.ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.These tools can help overcome writer's block and provide research assistance.Experimenting with different tones and styles can be done using AI tools.AI tools should enhance creativity, not replace it. AI tools are here to enhance your creativity, not replace it. Start small by incorporating AI into your email marketing process and watch your productivity soar. Connect with Kendra Corman:LinkedIn WebsiteJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textTom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake. Highlights:Avoid the mistake of generating content with AI without adding value or differentiation.Prioritize SEO and organic marketing by building a proper website and creating high-quality content.Streamline content creation and optimize conversion rates with Entail AI's CMS plugin and CRO software.Run experiments and test ideas before building them to ensure success in marketing.Connect with Tom AmitayLinkedIn Entail AI Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textKendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.Highlights:The cost advantages of retaining customers versus acquiring new onesTechniques for building a quality email list with compelling lead magnetsHow personalization and segmentation enhance email marketing effectivenessEssential types of retention emails, including welcome, thank you, and re-engagement messagesInsights from HubSpot's successful B2B email marketing approachIn the world of marketing, perfection is way overrated. It's all about making genuine connections and providing value.This episode offers valuable insights for marketers at all levels, demonstrating how to transform your email list into a powerful tool for business growth. Tune in to learn practical strategies for creating an email marketing plan that keeps your customers coming back. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.Highlights:The importance of understanding the 'why' behind business issues rather than focusing solely on best practices.Why businesses should prioritize long-term profitability over short-term return on investment.The dangers of constantly changing directions and how it depletes resources and creates disengagement.The critical role of strategy in guiding business decisions and avoiding the 'headless chicken' syndrome.The significance of psychology in marketing and understanding customer behavior.Whether you're a seasoned business owner or just starting out, this episode offers valuable insights into creating a solid brand strategy and avoiding common marketing mistakes. Tune in to learn how to transform your business approach and achieve sustainable success.Connect with Erin Andrea Craske:LinkedIn: Visit Erin's Website for offers: A gift of two full coaching sessions to the listenersA 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkoutFreebies: business surveys, marketing frameworks, quotes, and strategy guide materials Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.Highlights:Boost open rates with creative subject lines and effective list segmentation.Improve click-through rates by injecting personality and using engaging content.Minimize unsubscribes by setting clear expectations and offering subscription options.Overcome time constraints by prioritizing email marketing and repurposing existing content.Generate fresh ideas by understanding your audience and leveraging storytelling techniques.Whether you're struggling with open rates, engagement, or finding time for email marketing, this episode offers valuable insights to help you become an email marketing rock star. Tune in to learn how to turn challenges into opportunities for growth and connection with your audience. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textAdrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.Topics Discussed:Discovering the Power of Podcasting for MarketingBuilding an Email List through PodcastsEffective Email Marketing StrategiesCommon Misconceptions about Email MarketingConnect with Adrian Moreno:Facebook: Instagram: LinkedIn: Free Resource: How He Got Booked on 52 Podcasts in 12 months: Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textKendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.Topics Discussed:Importance of Integrating Email Marketing with Overall Marketing StrategyConsistency in Branding and Messaging Across Driving Traffic and Engagement Through EmailLeveraging Automation for Targeted, Personalized JourneysConnect with Kendra Corman:Website: Kendracorman.comLinkedInJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textNancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.Topics Discussed:Importance of understanding the buyer's perspective.Adapting the sales approach to match the buyer's style.Importance of working with clients who match the right style.Benefits of referring prospects who don't match your style to colleagues.Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.Connect with Nancy Zare, Ph.D.:LinkedInSales WhispererJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor. Topics Discussed:Importance of personalization in email marketingStrategies to create meaningful connections through tailored contentThe role of segmentation based on interests, behaviors, and demographicsCrafting compelling subject lines to boost open ratesCommon mistakes to avoid in personalization strategiesBalancing promotional content with value-driven emailsConnect with Kendra Corman:LinkedIn: Kendra CormanVisit Kendra's website for a guide on crafting compelling subject lines: kendracorman.com/subject-linesJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textSami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.Topics Discussed:➡️ Strategies for Increasing Website Conversions➡️ Importance of Audience-Focused Website Content➡️ Effective Use of AI in Marketing➡️ Consistent Communication and Email MarketingConnect with Sami:LinkedInDigital Marketing Therapy PodcastJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one. Topics Discussed:Understanding key metrics is crucial for refining email marketing strategies and improving engagement.Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.Quality of content and engagement rates are more important than the size of the email list.Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.Connect with Kendra Corman:LinkedInJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing. Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former corporate marketer turned entrepreneur, national speaker, and author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." She also hosts the podcast "Enthusiastically Self-Employed."Topics Discussed:Marketing Tips for Non-MarketersImportance of consistent marketing efforts.Breaking down marketing into manageable parts: visual elements, video, website, and overall brand messaging.Consistency in MarketingConnect with Brenda Miller:LinkedInMeller MarketingPodcastJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textEpisode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra CormanKendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.Highlights from today's episode include:Understanding the subscriber journey: awareness, consideration, and conversionCrafting a strong welcome series to make a great first impressionProviding consistent value through educational, inspirational, and interactive contentThe importance of segmentation and personalization in targeted campaignsEncouraging conversions with clear calls to action and urgencyand more.Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources: 📧 Get my freebie on crafting better email subject lines with 27 of my top examples: https://kendracorman.com/tips-for-better-subject-lines-and-27-of-my-top-performers/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses.Topics Discussed:Living by Mottos: “Call the Damn Leads” and “Crush the Day Before It Crushes You.”Time Management: Understanding the value of time and making the most of it.Social Media as a Tool: Leveraging social media for professional success while avoiding time wastage.Importance of Communication: The power of direct communication in resolving issues and building trust.Sales Strategies: The significance of calling leads and maintaining open lines of communication.Connect with Drewbie Wilson:Call the Damn LeadsFollow Drewbie on Instagram: @drewbiewilsonFacebook: @DrewbieRidesYouTube: @callthedamnleadsLinkedIn: @DrewbieWilsonJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textEpisode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanKendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.Highlights from today's episode include:The importance of consistency in email marketingStrategies for creating valuable and engaging email contentThe significance of brand recognition and visual consistencyPractical tips for building and nurturing your email listJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources: 📧 Get my freebie on crafting better email subject lines with 27 of my top examples: https://kendracorman.com/tips-for-better-subject-lines-and-27-of-my-top-performers/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here