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Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.

Highlights:

• The cost advantages of retaining customers versus acquiring new ones
• Techniques for building a quality email list with compelling lead magnets
• How personalization and segmentation enhance email marketing effectiveness
• Essential types of retention emails, including welcome, thank you, and re-engagement messages
• Insights from HubSpot's successful B2B email marketing approach

In the world of marketing, perfection is way overrated. It's all about making genuine connections and providing value.

This episode offers valuable insights for marketers at all levels, demonstrating how to transform your email list into a powerful tool for business growth. Tune in to learn practical strategies for creating an email marketing plan that keeps your customers coming back.

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