In celebration of Black History Month and all things Social Justice, AB sits down for a great chat with Brian Tippens, Cisco's SVP and Chief Social Impact Officer. A seasoned tech leader with a history of serving in purpose-driven roles, Brian shares his passion for giving back to underserved communities, the importance of driving purpose as a business priority, and highlights how Cisco's comprehensive approach to cultivating a diverse workforce and the deliberate efforts for equality across the tech industry is not only a force for good inside our company but also in the communities where we live and serve. He shares how purpose is more than a company's CSR initiatives, or social and environmental investments, or a desire to do good in the world; purpose is directly tied to economic performance, competitive advantage, and long-term value creation.