21. Scaling DTC Globally with Kay Oswald, President of International at SmileDirectClub

Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward. We invited Kay Oswald, President International at SmileDirectClub, a DTC based company that’s disrupting Oral Care and Orthodontics globally, to understand his impressive global background and how he’s made the SDC model work in Europe, Asia and beyond based on a vertical model, growing the division from 0 to 400 headcounts in the process.

This is conversation where you will learn Kay Oswald’s playbook of scaling a Global Direct to Consumer Business through:

• Kay’s career story
• Leading an international business from the US
• Managing stakeholders to get resources
• Understanding and connecting with consumers in a market
• Local market factors like manufacturing and legislation
• Bridging cultural gaps
• Hiring strategy when expanding into new markets
• Why invest into an International division