Co Hosts Dr. Molli & Travis Buzzell welcome special guest, Zed Williamson - founder of Trackable Med. Zed shares the story of how he started Trackable Med, a company that helps medical practices achieve better outcomes and increase patient volume. They discuss the importance of controlling every touchpoint with patients and the role of call centers in achieving desired outcomes. Zed emphasizes the importance of inspiring physicians to consider private practice and maintain their independence. Zed discusses the importance of creating a positive work environment and improving the quality of life for employees and physicians in private practices. He explains how his company, Trackable Med, helps practices overcome constraints and achieve success. Zed emphasizes the need for a culture shift and the importance of addressing pain points and constraints within the practice. He also highlights the role of curiosity and understanding the entire narrative in problem-solving. Zed shares a success story of a practice that achieved significant revenue growth and improved team dynamics by following the process implemented by Trackable Med. Trackable Med uses patient interviews and data analysis to understand the biases and heuristics that affect patient and physician decision-making. They provide insights to medical practices and medical device companies to help them improve patient outcomes and increase revenue. The company offers a diagnostic tool and business review meetings to identify areas for improvement and develop strategies for growth. They focus on creating a culture of accountability and value within the organization, and they help sales teams understand and address the biases and objections of potential customers. Trackable Med also offers patient education campaigns to drive awareness and behavior change.