Chris Ridley is a UK-based photographer who has been in the business and shooting for major brands for over 10 years. When he isn't shooting for clients, which often involves very rigid guidelines and limited room for self-expression, he takes to the streets to fulfill his real passion, street photography. He has a passion for photographing people and he shares how he discovered his love for taking to the streets and not knowing what he might capture on any given day. Chris discovered NFTs and realized that he could participate in this budding new space with his photography. Each series he creates tells a different story, from his Street Photography: London series to his Lost At Sea series, he is building collections around strong thematic elements that tie each collection together. Chris shares all about what it's like to be a photographer and the complexities of licensing your work and the considerations you should make when making those decisions. We also touch on the difficulty and conundrum of feeling the need to be on social media to get yourself out there and to see what others are doing, and how it can actually be a hindrance to the creative process. This is an episode you don't want to miss because photography feels like such an overlooked art form in NFTs at the moment when zoo animal profile pictures and 10k collections are all the rage. Click here to view Chris' website and links to his work.