Incentivizing behavior to drive customer acquisition [feat. Caroline Harrison @ HSBC UK]

PET Shorts & Data Sorts

25-04-2023 • 31 minutos

Top Takeaways from Caroline Harrison, Head of Digital Marketing

  • The demise of third party cookies changes everything
  • Align with Marketing to collect, store, and share customer data the right way
  • When to rely on consent and how to get it
  • How to leverage partners to change customer behavior and improve experience
  • Dream big and don’t be limited by the resources you currently have


Recommended Podcast:
Digital Marketing Podcast

Conferences to attend:
MAD//Fest (marketing//advertising//disruption) in London | July 2023
Privacy Enhancing Technology Summit North America in New York| May 2023
Want a free ticket or to meet at the conference? Message me on LinkedIn.

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