Bricks and Clicks

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food industry. From plant-based offerings to fake cheeses and dairy ice creams, they explore the impact on the supply chain and the increasing use of mushrooms as a key ingredient.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn more about their environmentally friendly products and digital marketing strategies.Connect with Ryan on Linkedin : https://www.linkedin.com/in/ryemckenzie/

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, we sit down with Gina El Kattan, co-founder of Nuba Tisane, to discuss their journey from stumbling into the business to partnering with local NGOs and supporting women in the labor-intensive process of hibiscus harvesting, as well as the challenges of building out distribution and expanding into the US market. We also talk about the lessons learned from their appearance on Dragon's Den and what's been going on since then.Connect with Gina on Linkedin : https://www.linkedin.com/in/gina-el-kattan-b18074a4/

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of Bricks and Clicks, Vasa Martinez, CEO of Perfy, shares with us the story of his low-sugar brain soda company that's designed to help fight issues like depression and pre-diabetes. From launching successfully after one year, building customer loyalty, and cutting costs at Expos, to creating a meme account and studying energy drinks, Vasa offers insights into the challenges and successes of starting a beverage company in a highly competitive market.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.On this episode of "Bricks & Clicks," we're joined by Alexa Richardson and Lucas Walker of Triple Whale, where we dive into the world of e-commerce and podcasting, discussing the future of ChatGP and AI, how to leverage data for marketing success, and the role of generative AI in ad creative optimization.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distribution for startups in the Consumer Packaged Goods (CPG) industry.Mike shares his advice on how to determine the velocity threshold for success in a specific product category and the importance of understanding that threshold in order to grow and scale the business. He emphasizes the importance of making relationships with store owners and category managers in order to get a better understanding of the velocity expectations in the category and to strive to be 25% better than that expectation. Mike also discusses the importance of trade marketing and planning for CPG companies and provides tips for younger entrepreneurs starting in the industry.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks", we welcome Min Chen, the founder and CEO of Wisy, an AI startup solving problems in the CPG industry. Min shares his 20 years of experience in both tech and business, discussing how Wisy uses computer vision to improve the industry and the benefits AI can bring to companies in the field. Join us as we dive into the exciting world of AI and e-commerce.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Omnium's third partner Adam joins Johnny and Colin to discuss competing in the Microsoft Excel World Championship, plus their recent Excel training they've opened up.

If you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In the final episode of the year, Johnny and Lucas are joined by Lucas the producer to play What's in My Pantry.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this penultimate episode of Bricks and Clicks, Johnny and Colin break down Revenue Growth Management.What is Revenue Growth Management?How was it traditionally managed?What does it encompass?Your hosts also break down by department how to be involved in Revenue Growth Management.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.The proud parent of a thriving gluten-free sourdough starter, Sadie launched her business on an impulse, and learned how to run it between the baking and the bike-delivery runs. She now leads a team of more than 20 employees. You can find Bread SRSLY loaves in grocery store fridges throughout California, and shipped to gluten-free eaters nationwide.In this episode, Johnny and Sadie discussFounding story and background of how Bread SRSLY came to beBuilding the team, and finding the best team members for your businessFuture plans for growth, expansion, and world domination

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps and has grown it into a multi-million dollar social enterprise with products in over 11,000 stores. Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic and wrote political briefings for President Barack Obama!

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green, more nutritious than kale, with anti-inflammatory benefits rivaling turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers around the world. Lisa began working on Kuli Kuli while serving in the Peace Corps and has grown it into a multi-million dollar social enterprise with products in over 11,000 stores. Prior to Kuli Kuli, Lisa served as the Communications Director at Mosaic and wrote political briefings for President Barack Obama! Experience as an intern for ObamaFounding and starting Kuli KuliChallenges of playing in multiple categories (powders, snacks (gummies / bark),  drinks (tea / shots)Stay tuned for part 2 as we had some technical difficulties with this episode.

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help established and emerging natural brands “sell in” and “sell through” at retail. Current clients include Traditional Medicinals Tea, Good Foods, Second Nature Snacks, the Plant Based Foods Association, and Weleda Skin Care. In this episode, they discuss.Shopper Marketing and how it has evolved over the years.Measuring return on ad-spend when allocating dollars and overall success.Best practices, including where to find data for shopper marketing.

The unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting.In this episode, Johnny and Colin are breaking down deductions from retailers, distributors, and making sure you’re not leaving trade spend unaccounted for, without spending your resources on tracking everything down.Trade event planningDeduction clearingTrade event Management Monthly Accruing  Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop.In this episode Olivia joins us to discussShare her brand story, and the importance of bringing products representative of Asian American heritage to more fridges and pantry's.Build an innovative and sustainable brand.Looking at the differences between coffee and tea consumption in the USA vs the world.Choosing to go plant based as a milk product that isn't loaded with sugar.Food service as a distribution strategy at companies like LinkedIn.Connect with the co-founders Olivia and Pauline directly on LinkedIn and stay up-to-date with Twrl Milk Tea on Linkedin and Instagram.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Johnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly.How Heather got into CPG industryProcesses of good sales teamsKey learnings over time for young sales repsQuestions from the audienceBricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off.It's all about Oreos! From regional differences to their pricing and promotion strategy.Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.