Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.
Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you?
What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?
Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.
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