PODCAST

iDigress with Troy Sandidge

Troy Sandidge

The iDigress Podcast simplifies go-to-market and sales enablement strategies to grow your business. The Webby-nominated podcast hosted by Troy Sandidge, aka the Strategy Hacker®, provides actionable takeaways, insights, and proven methodologies to help you build the systems you need to achieve sustainable and scalable success in under 30 minutes! Follow Troy on Twitter @FindTroy. Get in touch with Troy at FindTroy.com. iDigress is a part of the HubSpot Podcast Network.

Ep 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]
Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Ayer
29 minutos
Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?
Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Use Analytics To Increase Your ROIDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
19-05-2022
28 minutos
Ep 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?
Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: How To Prove ROI To Agency ClientsDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROILearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
06-05-2022
29 minutos
Ep 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!
25-04-2022
23 minutos
Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.Ep 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!Ep 49. Ask The Strategy Hacker: How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions
21-03-2022
29 minutos
Ep 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!
Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comKieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARRKieran Flanagan's newsletter: KieranFlanagan.ioListen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGillSee the Top 80 Marketing Podcats by FeedSpotGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
11-03-2022
28 minutos
Ep 47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!
Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comHear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse hereWatch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube hereYou can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business hereFedEx 2022 Small Business Grant Contest:Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
22-02-2022
29 minutos
Ep 46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!
07-02-2022
29 minutos
Ep 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.
This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.Please don't forget to leave a review of this podcast if it has brought you value for you and your business!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comListen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
30-01-2022
25 minutos
Ep 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.
If you are trying to market and sell something, you are in the behavioral science business.Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.This episode will breakdown:What is behavioral science and why should I careHow can a business incorporate behavioral science, economics, and psychology to better performance and resultsHow to use the E.A.S.T. framework to be on top of mind with customersHow understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behaviorThe three ways to incorporate behavioral economics to optimize business operationsBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtMore information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.comListen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
21-01-2022
26 minutos
Ep 43.  Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!Ep 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.Ep 41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.Ep 40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next LevelEp 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?Ep 38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.In today's episode, I'm going to reference this study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.#####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy
21-10-2021
24 minutos