#89 Crafting a Marketing Strategy [Marketing Makeover with Amber Andrews]
Key Takeaways:
- Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.
- Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.
- Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.
- Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.
- Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.
- 90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.
Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
Free Resources:
- List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
- Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
- The Business Power Hour - https://resources.shellyniehaus.com/powerhour
- Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
- Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
- Convertkit - https://partners.convertkit.com/shellyniehaus
Additional Resources:
- Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/
Connect with Shelly Niehaus:
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