In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience. Key Takeaways:Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn’t growing. I’m sharing the top 3 reasons and how you can fix this. Plus, I’ve created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!Key Takeaways:If your email list is stuck, you’re probably under-promoting your lead magnet. People need to see it more often!You need a solid strategy—sporadic posting won’t cut it. Let’s get systematic about where and how you promote.Consistency is everything when it comes to building your list. It’s time to make list-building a regular habit in your business.I’ve created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy.Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!Action Step:Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.Freebies Mentioned In This Episode:FB Profile Profitability Guide:Email QuickstartList Builder Growth ScorecardBusiness Power HourMarketing Makeover Key Takeaways:Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.Choosing the Right Topic:Start with the end in mind and align your lead magnet with your ideal client's needs.Avoid attracting random people; focus on quality leads.Lead Magnet Ideas:Simple Options: Coupon/discount codes, cheat sheets, checklists.In-Depth Options: Workbooks, guides, mini-courses.Engagement-Focused: Video/audio resources, templates, quizzes.Experience-Based: Virtual or in-person events like business power hours or lunch and learns.Execution Tips:Don't overthink; start with a simple, minimum-viable lead magnet.Leverage your strengths—choose a format that aligns with how you naturally work.Use tools like ChatGPT for creativity if you’re stuck.Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.Key Takeaways:Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.Action Steps:Download the Client Persona Template – Get to know your customer better with guided exercises.Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you’ve ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience. Key Takeaways:Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.Get started now! Download the Client Persona Template to start getting to know your customers better. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/personaKey Takeaways:Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.Common Mistakes in Marketing:Overcomplicating Language: Avoid expert jargon that doesn’t resonate with your audience. Speak their language to connect better.Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.The Right Order Matters: Focus on aligning your marketing activities with the customer’s journey and needs. Start with foundational messaging before expanding into more complex strategies.Practical Steps for Audience Research:Identify where your audience spends time online and offline.Listen to the conversations and questions they have in these spaces.Understand and articulate the transformation they seek through your services. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy’s email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients. Key Takeaways:Understanding YOUR Ideal Client: Randy’s perfect client is involved in niche markets like small medical devices and electronics, highlighting the importance of tailoring marketing strategies to specific audience segments.Email Marketing Strategies: Shelly suggests improving the conversion of cold calls to email list subscriptions by offering valuable lead magnets, such as discounts or specialized content, which encourage deeper engagement.SEO and Online Presence: Listing on multiple online sources can significantly boost SEO and visibility, but it’s crucial to ensure all information is consistent across platforms to build a coherent brand image.Creating Effective Lead Magnets: Lead magnets should solve a potential client's immediate problems and can range from downloadable guides to educational workshops. They help nurture leads into paying clients.Educational Content as a Tool: Providing potential clients with FAQs or educational content about the photography process can demystify the service offered and set clear expectations, enhancing client readiness and engagement. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this marketing makeover session, we dive into the challenges and strategies of streamlining marketing efforts for Kate McGuire, a real estate professional passionate about easing life transitions for her clients. Kate shares her current marketing practices and desires to optimize her social media efforts, which she finds overwhelming and time-consuming. We explore the benefits of content repurposing and the potential of AI tools to enhance efficiency, aiming to help Kate focus more on her real estate business and less on content creation.Key Takeaways:Streamlining Efforts: Kate aims to streamline her marketing by focusing more on her main revenue stream in real estate and reducing the time spent on social media.Content Repurposing: The emphasis is on creating a single piece of core content and repurposing it across various platforms to enhance efficiency.Leveraging AI: Utilizing AI tools like Opus AI and ChatGPT to automate content repurposing, potentially saving time and maintaining consistency in messaging.Outsourcing: The goal is to outsource content repurposing to a virtual assistant (VA), allowing Kate to concentrate on her primary business activities.Maintaining Authenticity: Despite automation, maintaining a personal touch in marketing content is crucial for engagement and authenticity.This session underscores the importance of efficient marketing strategies that align with business goals and personal bandwidth, encouraging business owners to leverage technology for better scalability and personal freedom. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing. Key Takeaways:How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.How to grow you list and make it work for you! We explore the power of email automation and list segmentation. These advanced tactics help nurture client relationships effectively and complement existing social media efforts.Click here to book your Markering Makeover Strategy Session! https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this empowering episode, we dive deep into the world of user-generated content (UGC) with creative strategy expert Lauren Schwartz. Learn how to harness the power of UGC to boost your brand, connect with your audience, and scale your business - even if you're just starting out. Lauren shares invaluable insights on creating authentic content, leveraging social media platforms, and embracing new trends in digital marketing.Key Points of Discussion:UGC vs. Influencer Content: What's the Difference? Lauren explains the difference between UGC and influencer content, emphasizing how UGC allows brands to control their message while maintaining authenticity.DIY UGC: Crafting Content on a Budget Discover practical tips for creating UGC-style content when you're just starting out, including how to leverage your existing client base and personal experiences.Social Media Mastery: Where to Focus Your Efforts Learn which social media platforms are most effective for service-based businesses and why you don't need to dance on camera to make an impact.Turn Customers into Brand Advocates Explore strategies for encouraging your customers to become brand advocates through user-generated content.The AI Revolution in Content Creation Get a glimpse into the future of content creation with insights on using AI tools for voiceovers and more.User-generated content is a powerful tool for emerging entrepreneurs looking to scale their businesses. By embracing authenticity, leveraging the right platforms, and staying open to new technologies, you can create a strong brand presence that resonates with your audience. Remember, the journey to six figures starts with a single step – or in this case, a single piece of content.For those looking to leverage AI voiceovers, Lauren recommends 11 Labs. To connect with Lauren and learn more about her work, visit her website at theloft325.com or follow her on Instagram @theloft325. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Embracing a Growth Mindset: I discuss how adopting a growth mindset can transform your approach to business challenges and lead to greater success. I'll highlight the significance of believing in your ability to develop skills and overcome obstacles.The Power of Persistence: Learn why persistence is a critical factor in achieving your business goals. I'll share strategies for staying motivated and pushing through tough times, drawing from my own entrepreneurial journey.Building Resilience in Business: Understand the importance of resilience in the face of setbacks. I'll provide actionable tips on how to build and maintain resilience, helping you to bounce back stronger from any challenges you encounter.Strategic Planning for Growth: Explore the essential elements of strategic planning for scaling your business. I'll cover key aspects such as setting achievable goals, creating a roadmap for growth, and measuring progress effectively.Leveraging Your Network: Discover how to harness the power of your professional network to support your business growth. I'll share insights on networking effectively and building meaningful connections that can open doors to new opportunities.Practical Steps to Six Figures: Get practical advice on the specific steps you need to take to reach your first six figures. From optimizing your service offerings to improving your marketing strategies, I'll break down the actionable steps that can lead to significant business growth. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguideKey Takeaways!The Limitations of Social Media:   Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.The Value of Email Marketing:   Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.Getting Started with Email Lists:  Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.Building Trust and Desire:   Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.Understanding Your Audience:   Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.Practical Tips for Email Marketing:   Provide less information but more value. Offer quick wins that can change your audience’s life in a short time. Use discounts or samples for product based businesses to entice signups.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:• Understand the limitations of selling exclusively through social media• Learn the structure and importance of a sales funnel in your marketing strategy• Discover why email marketing is 42% more likely to convert to sales compared to social media• Explore the concept of lead magnets and how they can grow your email list• Gain insights on segmenting your email list for more targeted, effective communication• Overcome common objections to email marketing, such as fear of bothering subscribers• Learn about user-friendly email marketing platforms like ConvertKit• Understand the power of providing value through free resources to attract potential clientsThis episode will inspire you to embrace email marketing as a powerful tool in your entrepreneurial journey, helping you connect more deeply with your audience and ultimately drive more sales for your business. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways: -  Understanding your audience.-  Defining your zone of genius.-  Creating your offer.-  Building your personal brand:   Name:  Your brand identity includes your logo, graphics, and brand colors.  Face:  Use a consistent and professional profile photo across all social media platforms.  Feel:  Create content that reflects how you want to make your audience feel and fosters a connection.-  Connecting with your audience. -  Inviting your audience to take the next step.-  Positioning yourself as the go-to expert in your field.-  Strategic content creation. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key Takeaways:Personal Branding Essentials:Your personal brand is crucial and will outlast any service or industry.A personal brand is comprised of your name, face, and how you make people feel.Ensure your online presence is cohesive and recognizable across all platforms.Google Yourself:Regularly Google yourself to understand your digital footprint.Ensure your online content is congruent and aligns with your brand.Consistency Across Platforms:Use the same profile photo and banner images across all social media platforms for easy recognition.Update your photos and banners to keep them current and on-brand.The Power of Conversations:Conversations can lead to business opportunities, collaborations, and valuable relationships.Engage with your audience on a personal level by sharing relatable stories and insights.Creating Conversations:Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).Focus on creating meaningful conversations rather than just posting content.Join us for our next Business Power Hour!  https://resources.shellyniehaus.com/powerhour Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

Key TakeawaysImportance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It’s crucial for standing out in today’s market.Elements of a Strong Personal Brand :Building Trust, Interest, and Reason :Interest: Engage your audience with relevant and intriguing content.Trust: Show up as reliable, credible, and professional.Reason: Highlight your unique value proposition.Creating Connection Posts :Use high-quality, current images and videos that reflect your brand.Share personal stories and behind-the-scenes content to build a deeper connection with your audience.Inviting Your Audience on the Journey :Share behind-the-scenes of your work.Highlight client testimonials and success stories.Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.   Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape. Key Takeaways:Website as Your Marketing Home:Your website is the central hub of your online presence, where you have the most control over the content and user experience.Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.Essentials of a Strong Website:Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.Choosing the Right Platform:Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.Investing in Professional Help:Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.Investing in expert help can save time, money, and prevent costly mistakes in the long run.Future-Proofing Your Website:Plan with the end in mind, thinking about how your website can evolve to meet future business needs.Stay adaptable and be ready to upgrade your website as your business grows and technology advances.Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.  Connect with Monica: https://mayecreate.com/ https://mayecreate.com/resource/what-to-put-on-your-website/ https://youmayecreate.com/better-than-diy/ Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.   Key Takeaways: Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5.  https://maximizeyourgbp.comConnect with Marilyn:https://lawmarketingzone.com  https://www.linkedin.com/in/marilynjenkins/ https://www.facebook.com/marilyn.jenkins.1232 https://www.facebook.com/groups/7053410491385040/ (GBP Group) https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw https://www.instagram.com/lawmarketingzone Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

In this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.Mentioned in the Episode: Social Media Mastery Blueprint Course - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/Key Takeaways:Overcoming Overwhelm: Learn how social media doesn’t have to be time-consuming or overwhelming.Three Stages of Planning: Break down your content creation into three manageable stages—planning, creating, and scheduling.Content Pillars: Focus on three types of posts: Connecting, Positioning, and Inviting.Efficient Content Creation: Use templates for visual content and tools like ChatGPT to generate captions.Scheduling Tools: Utilize tools like Later, Planoly, or Hootsuite to pre-schedule your posts and maintain a consistent social media presence.Engagement Focus: Spend your social media time engaging with your audience rather than just creating content.Practical Tips: Allocate a half-day to plan, create, and schedule 90 days' worth of social media content.     Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideConvertkit - https://partners.convertkit.com/shellyniehausAdditional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching