Brand Community | How to Build a Brand Social Following

27-09-2023 • 23 minutos

The Visionary Chronicles Podcast

CHRONICLE: September 27th, 2023

"The most important thing in communication is hearing what isn't said.” – Peter Drucker

Building a Brand Community is an effective way to engage with your customers, create loyalty, and a group of brand advocates who can help promote your products or services.

Building your Community requires precise brand positioning, diligence, consistent voice, values, and Vision.

Here are several steps to help you build a brand Community of Followers:

Define Your Brand and Values:

Clearly define your brand identity, values, and mission. What does your brand stand for, and what is its purpose? This will help attract like-minded individuals to your Community.

Know Your Audience:

Understand your target audience and their needs. What are their interests, preferences, and pain points? Knowing your audience is crucial for tailoring your Community to their interests.

Choose the Right Platform:

Select the appropriate platform for your Community. It could be a social media group, a dedicated forum on your website, a mobile app, or a combination of these. Choose a platform where your target audience is active.

Create Valuable Content:

Share high-quality, relevant content that resonates with your Community. This can include blog posts, videos, infographics, or other forms of content that provide value and encourage discussions.

Engage and Interact:

Actively participate in the Community by responding to comments, asking questions, and encouraging discussions. Show that you value your community members' input and opinions.

Encourage User-Generated Content:

Encourage community members to create and share content related to your brand. This can include reviews, testimonials, photos, and stories. Recognize and reward outstanding contributions.

Offer Exclusive Benefits:

Provide exclusive benefits to community members, such as discounts, early access to products, or special events. This gives them a reason to join and stay active in the Community.

Create a Sense of Belonging:

Foster a sense of belonging and Community among your members. Use inclusive language and make them feel like they are part of something special.

Moderate Effectively:

Implement clear community guidelines and moderate the Community to ensure a positive and respectful environment. Address any issues or conflicts promptly and fairly.

Host Events and Activities:

Organize online and offline events, webinars, workshops, or meetups that allow community members to connect with each other and your brand.

Listen and Adapt:

Pay attention to feedback and suggestions from your Community. Use this input to improve your products or services and adjust the community experience.

Measure Success:

Set clear goals for your brand community and track key metrics, such as engagement levels, membership growth, and user-generated content. Adjust your strategies based on the data.

Evolve:

As your brand community grows, evolve your strategies to meet changing needs and preferences. Be open to trying new approaches and experimenting with different engagement tactics.

Celebrate Milestones:

Recognize and celebrate community milestones and achievements. This can include anniversaries, reaching a certain number of members, or successful campaigns.

Promote Advocacy:

Encourage community members to become brand advocates by sharing their positive experiences with your brand outside the Community, such as on social media or through reviews.

Building a brand community takes time and consistent effort. It's essential to create a brand journey environment where members feel valued and connected to your brand's values and Vision. Over time, a strong brand community can become a powerful partner for your business, helping you build lasting relationships and driving long-term growth.

Stay True, Stay Authentic, be Different, and be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

#TheVisionaryChroniclesPodcast

#TheVisionaryBrandBook

@LiquidMindsite.com

@BryanSmeltzer.com

Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.

He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.

Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.

You can contact or follow him at;

email | bryan@LiquidMindsite.com

Facebook | @bryansmeltzer33

Instagram | @bryan_smeltzer

X | @bryansmeltzer

LinkedIn | linkedin.com/in/bryansmeltzer/

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