Today’s learning set:

1. We will first discuss why you need a professional website that is optimized for search engines.
   
   
2. Then, we will review the 5 key on-website optimization strategies and off-website optimization strategies.
   
   
3. Then we discuss the difference between pay per click and organic search results and how to calculate your pay per click rate.
   
   
4. Lastly, we will review how to calculate your pay-per-click expense budget.